MILESTONE ARCHIVES

Unfortunately, only 2% of superheroes are of diverse ethnic backgrounds.
So, to address this issue, Ally Bank teamed up with DC Comics and Milestone Media (a comic book series known for its diverse ethnic superheroes) and created a multi-level augmented reality showroom on Snapchat to celebrate Milestone’s superheroes.

We launched the campaign at SXSW and invited people to try our AR showroom on Snapchat.

And in the process, created new fans and inspired people of color.

And most importantly, put black and diverse superheroes at the center of comic book culture.