MEET YOUR ALLY

The best way to gain trust from someone is to know a little bit about them. So, when Ally Bank wanted to announce a brand new Wealth Management offering, we decided the best way to introduce the team of wealth managers was for them to divulge their personal money stories on how they initially became interested in financial management. So we created a deck of cards as a direct mail piece where each financial manager had their very own card with their personal story on the back.